The ASSIGN keyword is what variable and function assignments in pipe operator syntax are implicitly translated to. The below expression:
hn <| https://news.ycombinator.com |
Is equivalent to the following expression:
ASSIGN hn https://news.ycombinator.com
As seen above, you can view the ASSIGN keyword as being semantically similar to a SET keyword in postgres or, when contrasting to the <| notation, the functional prefix alternative to <| being an infix operator.